ArmourFX Timber Effect panels were specified for the renovation of the latest Las Vegas strip hotel by Elkus Manfredi Architects. The Boston-based architects have converted the original Imperial Palace hotel into a lavish property specifically designed for a millennial guest.
The new Linq Hotel features 2,500 rooms, casino, retail space, meeting centre, pool deck, vortex roof and full service spa – featuring a corridor of custom-finished ArmourFX panels. Elizabeth Lowrey, Principal and Director of interior Architecture at Elkus Manfredi Architects explored the idea of ‘instagramable’ backdrops within the property. This was done to redefine the hotel’s purpose in the city, and also with the millennial audience’s heavy use of social media in mind.
“The overall challenge for Elkus Manfredi Architects was to reinvent Caesar’s outdated Imperial Palace hotel property in Las Vegas into an entirely new experience that appeals to the next generation of Las Vegas guests. From the murals on the walls, the thought bubbles in the meeting spaces, the colour-changing 3535 bar, the carpet design in the corridors, VIP area and ‘living room’, to the tile pattern and wallcovering in the spa – the purpose of was to create that ‘instagramable’ backdrop” she said.
Timber Effect panels are created from Douglas Fir planks that are hand worked to achieve different aesthetic qualities. The panels offer great design options, often replacing exotic or expensive timber for commercial projects. ArmourFX Timber Effect panels have been used to replace or match Shou-Sugi-Ban Japanese charred planks or, as in this project, Mountain Pine Beetle blue-stain timber.
Crafted especially for decorative wall cladding, ArmourFX Timber Effect panels are available in four designs and colours. ‘Original’ and ‘Shuttered’ highlight the elegant grain of the wood whilst ‘Rugged’ and ‘Cinder’ are further hand distressed to give a more aged texture and surface patina. All panels are cast in a unique polymer-modified gypsum resin mix for added durability. In the USA, country specific colours and finishes are available.
Photography: ©Andrew Bordwin Studio, Inc.
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We met with Daniel Nevitt, Group Marketing Director at Armourcoat to gain a better understanding of the business recently. The interview provides an insight to the business and can be seen here