Tinchy Stryder celebrated the launch of his new music track at an exclusive launch event on Tuesday 14th June at the iconic hotel location, Brick Lane. Created and produced inside a hub by Premier Inn hotel room, the highly anticipated track will be shared with fans and influential celebrities on Tuesday evening.
The event, which was attended by influential singer and songwriters Samantha Harvey and Parisa Tarjomani, Union J’s JJ Hamblett and DJ Sian Anderson, saw Tinchy perform the exclusive track, titled ‘London Lifestyle’, amongst other tracks from his new album The Cloud 9 LP.
Tinchy challenged himself to create a track using only interesting and vibrant inspirations from the hotel and the surrounding areas of Brick Lane, all produced from his room at hub by Premier Inn. Utilising hub’s super-fast free Wi-Fi and in-room digital connectivity to set up the less traditional, mini in-room studio, the rapper put together a song to inspire music-lovers across London.
After performing at the launch event, Tinchy Stryder said: “I had a wicked time performing the new track for everyone! Drawing on inspiration from the hotel and the surrounding area, I’ve created this track in a very forward thinking way and I hope this inspires young musicians to create great music wherever they are, not just in a studio. The facilities were amazing and with all the tech and connectivity, I felt fully at home producing something exciting and creative with hub!”
hub is a new generation, urban hotel that is ideal for those looking for a great night’s sleep in fantastic city locations, at an affordable price. Technology features heavily throughout the hotel’s cleverly crafted compact rooms; with an app that controls the lighting, temperature and even the Smart TV’s.
Simon Ewins, hub’s Chief Operating Officer, said:
“It’s great to see inspiration and creativity stem from within our hotel and we’re delighted that Tinchy’s track has exemplified the innovation and imagination that is the hub brand. We know that hub’s digital elements impress our guests and enhance their customer journey – we also know we are offering a hip, fun base in key city centre locations, perfect for those who like to explore while staying connected. We hope that this environment used to create the track will inspire a younger generation of travellers to use our hotels.”
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