Premium bar and dining operator Revolution Bars Group PLC has revealed more details about its latest site opening, a Revolución de Cuba in Liverpool. Following a £1.7million investment, the new venue is located in the iconic Albert Docks area of the city.
The new Revolución de Cuba is situated in a beautiful listed warehouse, which is part of Albert Docks’ designated World Heritage Site. This presented an interesting challenge to the operator’s design team; to create a modern, premium bar and dining experience while retaining the features and atmosphere of the original site. Revolution has completely transformed the site, adding a touch of Havana to the interior which complements the structure beautifully and is a real game changer for the Albert Dock hospitality scene.
The new Revolución de Cuba site is spread over two floors, with a dedicated Havana Bar and outdoor dining area, at a combined size of 9,000 square foot. The ground floor has over 3,100 square foot available to customers, with an additional 3,500 square foot on the first floor, and 1,000 square foot in the external dining area.
Myles Doran, trading director of Revolución de Cuba, commented: “We are thrilled to have opened our latest Revolución de Cuba site, which we are sure will build on the success of recent openings in Nottingham, Leeds and Milton Keynes. It’s a fantastic venue located in the iconic Albert Docks, and we are delighted to be part of the city’s famous skyline. Liverpool has incredible hospitality culture but we believe we are bringing something a little bit different to the city.
“Following on from Liverpool, our expansion plan of the Revolución de Cuba brand continues apace, with our tenth site due to open in Reading in October.”
The launch of the Liverpool site was supported by a comprehensive marketing programme with 500 burritos given away to lucky customers, and clean graffiti used to promote the site. In addition, the launch utilised Snapchat geo locater activity, and a taxi campaign, the first time the brand has deployed these tactics.
Alongside advertising on black cabs in the city, a specially themed cab (with Latin music and a Cuban actor), was used on the launch night to provide VIPs with a Cuban adventure, encouraging them to get into the party spirit and imagine they were socialites from the Havana heyday on their way to party in the fiesta capital. Guest were then greeted at the bar by their pilot and airhostesses, given a lei and a daiquiri to complete the experience.
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