Punch is delighted to announce the return of its hugely popular free pint promotion, this year in partnership with Stella Artois and Carling. With up to 900 pubs anticipated to take part, this year’s promotion is expected to the biggest free pint promotion Punch has completed.
The promotion,which runs from 16-29 May 2016, has been offered to Punch Buying Club pubs, who stock Stella and/or Carling and show Live Sport, with the aim of encouraging footfall and sales in their venues. Publicans will be supported with social media content to raise awareness of the promotion in their local community.
In order for customers to receive a free pint, they can visit the dedicated web app www.freedrinkpubs.co.uk and search for their chosen Punch pub. Once found, they can redeem a digital voucher for a free pint and present at the bar. In addition, Punch has collaborated with third party websites to increase the potential audience who can redeem the voucher.
Stephen Martin, Category Manager at Punch, comments, ‘We are pleased to announce the launch of the 2016 free pint promotion and envisage this being the best to date! The interest from our publicans so far has been really encouraging and demonstrates their forward-thinking entrepreneurial skills.
‘This promotion is a useful tool for publicans to engage with their local community and attract new customers. The timing of this promotion also complements the business-end of the sporting season so we see this going down particularly well with sports fans; whether they’re celebrating or commiserating!’