ScotHot has been highly commended in the prestigious Exhibition News Awards. Scotland’s national event for the food, drink, hospitality and tourism industries, fended off stiff competition in the Best Trade Show category.
Judges recognised a 20% increase in attendees to the show, ScotHot’s innovative use of digital marketing techniques, its participation in Scottish Tourism Week’s Signature Programme and the sheer drive demonstrated by the whole team.
Positive feedback came from many of the high profile and senior-level decision makers in the industry who attended, including Michelin-starred chef Andrew Fairlie of Gleneagles Hotel and Resort, who said: “I’ve been here all day and I’ve learned a lot of things that I will take back to the business and speak to our people about. I’ve met lots of new suppliers”
The revitalised ScotHot took place at Glasgow’s SECC in March 2015 with an increased audience of over 7,000 industry professionals visiting over the course of the two days. ScotHot 2015 was part of Scottish Tourism Week’s Signature Programme, which brought together other must-attend events for the hospitality industry including the Scottish Tourism Industry Conference; Scottish Tourism Week Dinner with a Difference and the ‘Oscars’ of the Scottish tourism industry, the Scottish Thistle Awards.
With a heritage dating back over 40 years, the show runs every two years with ScotHot 2017 scheduled to return on 15 and 16 March at the centre of Scottish Tourism Week’s Signature Programme once again.
Toby Wand, Managing Director of Fresh Montgomery said: “It’s an honour to still be receiving accolades for a show that has served the Scottish hospitality and tourism markets for more than 40 years. ScotHot 2015 was a standout show in terms of the number of exhibitors and visitors. The event now has a new lease of life. We have created a must-attend event which celebrates the best of Scottish hospitality, tourism, food and drink and we look forward to making it even bigger and better in 2017 and beyond.”
The EN awards, celebrating its tenth anniversary, are considered the top awards in the events industry calendar. They recognise outstanding achievement across the exhibition industry: from the work of organisers, to venues and suppliers. Hosted by compere, comedian and impressionist Rory Bremner, the sold-out gala dinner and ceremony at Park Plaza Westminster Bridge saw 21 nomination-based categories awarded.