iNTERTAIN launched its brand new comedy offering ‘The Comedy Loft’ with a special event at Comedy Loft venue 6 on Broad Street in Birmingham last night.
Guests to the evening experienced a taste of what is to come, with light bites from the new menu as well as a special set by well-known comedian Lee Nelson, who performed as a special extension to his Suited and Booted tour.
The new venture is in partnership with renowned comedy producer, Just the Tonic, which is run by established comedian, Darrell Martin.
Comedy Loft gigs will take place on Friday and Saturday nights at iNTERTAIN’s venues in Camden (Dingwalls), Birmingham (6 on Broad Street), Reading (Sub89) and Watford (Walkabout), with dates being extended throughout the week for the busy Christmas shows.
The new relationship is designed to allow iNTERTAIN to provide a significantly enhanced comedy offering, with Just the Tonic working with comedians such as Johnny Vegas, Tom Stade, Reginald D Hunter, Ross Noble and Seann Walsh in the past few months alone. Comedians already booked to appear at Comedy Loft venues in the coming months include Paul Sinha, Reginald D Hunter, Tom Stade, Lee Nelson, Doc Brown and James Acaster.
As part of the move, iNTERTAIN will also be exploring the potential for comedy at other times during the week, as well as working on becoming a home to touring shows for both big-name, established acts and up-and-coming comedians.
Simon Kaye. Chief Operating Officer at iNTERTAIN said: “Just the Tonic is extremely well-known within the industry for sourcing the best comedians in the business. This new partnership is designed to help us build The Comedy Loft brand, becoming known for top-drawer comedy and the best possible customer experience.”