iNTERTAIN has completed its second investment of the year, with a £400,000 refurbishment to Walkabout in Reading.
The project has been finished in time to capitalise on the Euros; a key trading window for the brand, which has become known as the home of live sport.
Walkabout Reading already has an impressive reputation for unbeatable match-day atmosphere, so the new refurbishment has been designed to further enhance this, with stadium-style tiered seating being installed in the upstairs bar to give fans an authentic big match experience.
Seats can also be pre-booked for all major televised live sports events, which will be shown on giant new projection screens, and multiple, newly installed HD TVs.
Outside, the ground floor beer garden and upstairs terrace will be transformed into a festival-style space, which will allow Walkabout customers to enjoy the warmer summer evenings in true bohemian style.
The investment marks the start of a busy period of investments and acquisitions for the brand and follows the refurbishment of Walkabout’s flagship Birmingham venue in January this year.
John Leslie, CEO, iNTERTAIN said: “The work that has taken place at Walkabout Reading will enhance people’s live sports experience when they are in the bar, reaffirming our reputation as the best place on the high street to watch the game when you aren’t lucky enough to be there in person.
“Outside of this, the work that has taken place will also put Walkabout on the map for lunch or a coffee, as well as early evening drinks and more.”