Chiquito’s #SayFreeze is back and to celebrate, the brand is launching their frozen cocktail summer menu via a virtual ‘bar’… on Snapchat!
Following the enormous success of last year’s frozen cocktail campaign, which enjoyed an organic social reach of over 7 million, the nation’s favourite Tex-Mex restaurant have taken a further step to engage their Gen Z and Millenial audience by adopting a creative Snapchat strategy.
At the Snapbar, Chiquito fans will be able to discover the menu, win prizes, tune into live cocktail making sessions and take part in influencer parties.
Stay tuned over the summer to find out more and don’t forget to follow @thechiquito on Snapchat to take part!
Marketing Manager for Chiquito, Emma Humphrey says: “The significant growth of Snapchat within our target market has led us to further innovate socially. We are meeting our guests on a platform where they are most engaged and entertained, therefore bringing the brand to life on a new social level’’.