Best Western Great Britain is celebrating almost half of the brand’s properties having received Trip Advisor Certificate of Excellence awards, including all the new soft branded BW Premier Collection hotels for 4 star properties and above.
Rob Payne, CEO of Best Western Great Britain said: “Over the last three years Best Western’s hotels in Great Britain have collectively doubled our NPS score, and we are now enjoying our highest levels of customer satisfaction on record. We are working hard alongside our hotel investors and owners to continue the good work they are doing in raising hotel standards and guest experiences and the TripAdvisor news today shows that our commitment to changing perceptions of Best Western is working.
“Today we are talking to 5* properties in key destinations about joining our successful soft brand BW Premier Collection which just goes to show how much Best Western has changed in the last few years. We are proud to be the largest collection of independent hotels in Great Britain and collectively we are committed to continuing to improve quality, service and standards to give our guests more reasons to return and stay Best Western in the future. Now is the perfect time for investors and properties to re-consider Best Western.”
Properties having received the 2016 TripAdvisor Certificate of Excellence include hotels across all of Best Western Great Britain’s brands; 83 winners are Best Western Hotels, 34 Best Western Plus, and four Best Western Premier Hotels. All seven BW Premier Collection hotels were recognised, demonstrating the popularity of Best Western Great Britain’s newest brand.*
The TripAdvisor Certificate of Excellence takes into account the quality, quantity and recency of reviews submitted by travellers on TripAdvisor over a 12-month period. To qualify, a business must maintain an overall TripAdvisor bubble rating of at least four out of five, have a minimum number of reviews and must have been listed on TripAdvisor for at least 12 months.
Now in its sixth year, the achievement celebrates hospitality businesses that have consistently earned great traveller reviews on TripAdvisor over the past year. Certificate of Excellence recipients include accommodations, eateries and attractions located all over the world that have continually delivered a quality customer experience.
This success comes after the launch of Best Western’s biggest property in London – Best Western London Peckham, part of the Euro Hotels group, went live this week bringing 223 rooms to market just a short distance from central London attractions.