With a totally fresh approach, Cellar Trends will expand its #LoveLuxardo trade campaign and is now also set to increase its engagement with consumers. The year-round programme for Luxardo will launch in June to introduce consumers to the world of professional cocktails in a range of creative bars, as well as showing how to use Luxardo’s classic liqueurs for mixing at home in cocktails and in original new food recipes. It will showcase the classic flavours of authentic top quality Luxardo Limoncello, Amaretto and Maraschino cocktail cherries via online platforms and new videos, and will also use social media channels to share news, images and live happenings.
The Chiappa Sisters – authors of Simply Italian – are partnering with Luxardo to create bright new recipes. The popular British-Italian sisters Michela and Romina will join Luxardo UK brand ambassador Mister ‘G’ Franklin to show off the flavours of Luxardo Limoncello, Amaretto, Maraschino, Sangue Morlacco and Luxardo’s Marasca cherries. Savoury and dessert dishes will extend the theme of the brand’s ‘cocktail-feasting’ style, pioneered by Mister ‘G’ when he served up his original Duck and Carbonara cocktails at Nola bar earlier this year. Creations from the Chiappa Sisters will include Luxardo Limoncello and garlic chicken, Luxardo Amaretto and dark chocolate semifreddo and Black Forest Crostata with Luxardo Maraschino Cherries. Meanwhile, Mister ‘G’ will use the warm Italian flavours of the Luxardo liqueurs to re-invent classic cocktails such as the Amaretto Sour, Blood & Sand and introduce the refreshing Luxardo Fresco for Summer.
The campaign will be brought to life through social media, with content across Youtube, Instagram and Facebook. Craig Chapman, marketing manager for Luxardo at Cellar Trends, adds, “The 2016 #LoveLuxardo campaign is all about engaging with our consumers, offering them inspiration on how to use our range in interesting and novel ways, that are still easy to create and enjoy at home. With our brand ambassador ‘G’ sharing his cocktail tips, and the amazing Chiappa Sisters adding their culinary flair, there really is something for everyone.”
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