Mitchells & Butlers is over half way through its roll-out of its exciting new menu concept for Vintage Inns which will see all of its 188 plus pub restaurants have stone-baked pizza ovens.
The latest evolution of the Vintage Inn brand has been quick off the mark in responding to guests needs by developing and implementing the new menu concept.
The new innovative menu includes pizzas that are hand-rolled and prepared in-house, alongside freshly prepared salads as well as other tasty new offerings such as succulent wagyu burgers and delicate quinoa and edamame bean salad. The bar presentation features a range of cask ales, craft beers and carefully selected gins and fine wines gesturing to the consumer that they can have both a dining or drinking experience in a relaxed, contemporary setting. The remaining sites will have introduced the range by Spring 2016.
This new concept further reinforces Vintage Inns position as a relaxing country pub for today’s discerning customer who seek charm and character as well as something different and fresh in terms of its menu and atmosphere.
Mark O’Sullivan, Retail Director for Vintage Inns said: “It’s great to both see, and hear, how our customers are excited by the new offer. We trialled it in the last quarter of 2015 at various sites, including the Bears Head and the Oyster Catcher, the success and strong performance has meant that we are on track for a full roll-out to be completed before the end of April. We have listened to our guests and delivered a new evolution of the brand in record time that people love”