The Leading Hotels of The World (LHW), a collection of uncommon luxury hotels with more than 375 members in 75 countries, is expanding its use of video as an integral part of their social media and direct marketing strategy.
As the industry continues to target tech-loving millennials with a thirst for travel, the content will be designed to capture the Remarkably Uncommon travel experiences the brand is renowned for. The videos will be used on social media platforms such as Facebook and in their direct marketing emails to engage social-savvy, curious travelers.
Following a non-competitive pitch, LHW has awarded VIP Worldwide a year-long contract to film and produce 24 video clips for social media use. The team will concentrate on creating short, engaging videos that show off the brand’s best stand-out properties, destinations and activities in 30-second stints.
“We are thrilled to be teaming up with VIP Worldwide on this project,” said Gerald J. Graziano, manager of social media, The Leading Hotels of the World. “We strive to produce engaging digital content to help tell the story of our brand, member hotels and their destinations. Their video production expertise coupled with their extensive knowledge in luxury hospitality marketing, make them an ideal collaborator.”