Fast growing Red’s True Barbecue has chosen Sheffield to open its seventh site this coming spring.
The leading smokehouse group has taken over the former Café Rouge site on 383-385 Ecclesall Road. Set out over two floors, the 5400 sq ft building will undergo a £900,000 transformation, creating 130 split-level covers, along with a bar and stage area to host regular live music.
The news comes just weeks after the business announced £9m in new funding, securing its expansion for a further 8-10 smokehouses.
James Douglas, co-founder of Red’s True Barbecue, said: “Brand awareness in Yorkshire is extremely strong. We’re regularly asked on social to open in Sheffield so it was just a matter of finding the right location. Ecclesall Road is perfect; a great mix of local and national operators as neighbours, some fantastic bars and pubs and a thriving local community made up of young professionals, families and students.
“This is a great start to 2016 and reinforces the strength of the brand in the north. The rest of the year will see Red’s spread the gospel far and wide across the UK, establishing us a true national brand.”
Sheffield is planned to launch April 2016 and is the first of at least four sites to open this year.