In what is believed to be a first in the world for a hospitality operator, Novus Leisure, the pioneers driving the late night London scene, have launched a ground-breaking initiative throughout January, across all Novus Leisure venues, which will see one lucky customer win £50,000 tax free in cash to spend as they wish.
What would you do with £50,000?
The life-changing giveaway is being promoted under the strapline, “What would you do with £50,000?” and also through social media under the hashtag #50kWhatWouldYouDo. To be in the running, customers simply enter a unique code from their till receipt, at either win50k.latenightlondon.co.uk or win50k.tigertiger.co.uk.
Not content with just a £50,000 prize, the operator is going even further, offering 10 runners-up prizes of £1,000 bar tabs, plus for every five entries made, each customer will receive a 50% off voucher for use in January.
Toby Smith, CEO, Novus Leisure commented: “Yes, we do loud. Yes, we do fun. Yes, we do awesome! We know what drives and inspires our customers because they’re at the heart of every decision we make. Our pioneering spirit and sheer scale of our operation, ensures we have an unwavering passion for devising truly ground-breaking initiatives that will change the face of the late night scene as we know it! Good luck to everyone entering!”
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