Welcome Break, one of the UK’s leading motorway service providers, has announced a new partnership with retro-American diner chain Ed’s Easy Diner.
The first Ed’s Easy Diner site will launch at South Mimms, located on junction 23 of the M25 in Hertfordshire, in early 2016. This will coincide with the unveiling of the new Ramada hotel, which is undergoing a considerable refurbishment as it changes from the existing Days Inn hotel.
The Ed’s Easy Diner site will offer a table service for hotel guests while also providing Welcome Break’s amenity customers with an additional environment in which to relax and enjoy the variety of services on offer.
Increased dwell time
Rod McKie, CEO of Welcome Break commented: “I am very excited about this partnership as it will bring huge value to our customers’ experience. We have witnessed a growing trend with customers, both business and leisure, enjoying more dwell time at our service stations and so have responded accordingly with a much loved retro-American diner that delivers a quality eating experience at great prices. This partnership also sees a move back towards traditional Motorway Services Areas where people are catered for and enjoy experience over functionality.”
Diners and drivers
CEO of Ed’s Easy Diner, Ivan Schofield comments: “Diners and drivers have historically gone hand in hand and I’m delighted to announce our partnership with Welcome Break – an iconic motorway service station brand. We’re looking forward to opening our first Ed’s in South Mimms this Spring with hopefully more to follow.”
Ed’s Easy Diner has 52 Diners and 1 Shake Stand across the UK. This partnership with Welcome Break comes shortly after Ed’s received the Brand XP award, for the brand that keep their customers coming back for great experiences, at the CGA Peach’s prestigious 2015 Hero & Icon Awards.