In a UK first and as part of its brand transformation programme, Travelodge has partnered with the authentic Italian espresso brand, Lavazza, to offer its customers a premium coffee range as part of its new unlimited breakfast menu.
This partnership is the first time a hotel chain has rolled out a fully-branded Lavazza coffee menu, giving customers the best quality Italian coffee experience.
Breakfast offering overhauled
Travelodge, which has 148 Bar Café hotels in major UK cities and towns, has given its breakfast offering a complete overhaul as part of its quality drive campaign.
The hotel chain worked closely with business, leisure and family customers to design its new breakfast menu, in order to capture the changing breakfast tastes of modern travellers.
Research findings
Over the last 12 months customers and staff have eaten their way through many different types of sausages, tried countless varieties of bacon, sampled innumerable types of granola, tested a range of condiments, indulged in mountains of buttery fresh croissants and drank gallons of coffee and tea in rigorous taste checks – so that they could develop Travelodge’s best ever breakfast menu.
Key findings from this research revealed that modern travellers want choice and a quality breakfast offering that includes familiar branded items. To meet this requirement Travelodge has introduced renowned brands into its new menu such as: Heinz beans and sauces, Linda McCartney vegetarian sausages, Quaker granola, a range of Kellogg’s cereals and Yeo Valley Organic yoghurts.
It has also introduced a range of freshly ground Italian coffee by Lavazza, a variety of teas by Typhoo, and fruit and herbal infusions from Ridgways.
In addition, customers also reported that the Full English Breakfast is still considered the much-preferred way to kick start the day, so the new breakfast menu now includes: fresh cooked mushrooms and hash browns in addition to existing items such as prime back bacon, Cumberland sausages, free range scrambled eggs and fresh tomatoes.
The new breakfast has also been designed to improve the breakfast experience for vegetarians and vegans, and features vegetarian sausages and granary bread suitable for vegans.
Double digit sales growth
Since launch, Travelodge’s new best ever breakfast menu is attracting new customers and has already delivered double digit sales growth.
Travelodge’s new breakfast menu is available at £7.95 per adult for the unlimited breakfast, and £5.75 for the lighter option. For families it is even better value, as for each paying adult purchasing the £7.95 unlimited breakfast, two children under the age of 16 eat for free. Unlimited drinks are free of charge.
The new Travelodge breakfast offering:
| Menu choices
|
Price |
Products |
|
Option 1 Unlimited Breakfast
|
£7.95 |
Prime back bacon Cumberland sausage Free range scrambled eggs McCain hash browns Linda McCartney Vegetarian Sausages Fresh mushrooms Fresh tomatoes Heinz baked beans
|
|
Option 2 Unlimited lighter breakfast
|
£5.75 |
Fresh fruit salad Range of Yeo Valley organic yoghurts All butter croissants Thickly sliced white or granary bread Quaker Oats granola Selection of Kellogg’s cereals Nutella, Duerrs Jams, honey and marmalade
|
|
Unlimited drinks |
Free |
Lavazza coffee Range of Typhoo Tea Ridgways fruit and herbal infusion teas Range of chilled fruit juices |
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