The SUBWAY brand has opened its first ever store within a car dealership in the UK and Ireland. The new store – which opened earlier this month – is within the Skipton Ford dealership in North Yorkshire and is owned by SUBWAY franchisees, Mark and Ed Bentley.
Catering for the dealership’s customers and staff, the store will also be serving delicious Subs, salads and flatbreads to local people as well as nearby businesses and passing trade.
The SUBWAY brand is the world’s largest specialist sandwich provider and development in off-high street locations is one of its major strategic focuses. There are currently over 500 SUBWAY stores open in non-traditional locations, including within convenience stores, petrol station forecourts, universities and hospitals.
Non-traditional locations are key area of growth
Brothers Mark and Ed are experienced franchisees with the brand, already having a SUBWAY store in Garforth near Leeds, alongside owning and running three car dealerships, including the one in Skipton.
Ed Bentley said: “We’re excited to bring a new SUBWAY brand offering to our Skipton site and believe that it will be a great complement to our dealership.”
Greg Madigan, Area Development Manager for SUBWAY UK and Ireland added: “Non-traditional locations are a key area of growth for the SUBWAY brand in the UK and Ireland. The simple operations that are involved in running a SUBWAY franchise and the convenience offer makes it a perfect fit for these style locations, in this case for dealership customers and those visiting the store.
“The partnership with Skipton Ford is the first of its kind in the country for us, and we’re thrilled to have opened this fantastic new store with them.”
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