EatFirst, one of the world’s first quality online restaurants, is pipped to radically evolve the UK’s dining-in experience. Having secured an investment of over $8million, EatFirst delivers delicious and fresh cuisines across London and Berlin. Noted for its huge growth potential, this capital injection will allow the app-based restaurant to significantly build on its rapid success and growth to become the largest online restaurant across the globe by 2018.
Booming UK restaurant sector
The UK restaurant sector is booming and since 2010 turnover has risen by 39% – a result of increased consumer spending and a boost in disposable incomes.
While the industry is largely focused on eating out, EatFirst has created a new option by delivering the restaurant experience to consumers’ dinner tables. In justnine months the company is certainly making an impact, delivering over 100,000 meals and already achieving 30% month-on-month sales growth (October 2015) – with only 30 employees. Supported by renowned Germany-based incubator Rocket Internet, one of the world’s largest internet platforms outside the US and China, its strong food business experience and record in building IT platforms is enabling EatFirst to expand and reach the next stage of its growth.
New and fresh options for the consumer
Founded by Rahul Parekh, Humberto Ayres Pereira and Torben Schulz, EatFirst is a dynamic dining experience that’s passionate about bringing new and fresh options to the consumer. Aimed at an increasingly health conscious population, EatFirst is filling a gap, meeting the needs of those who have busy lives yet still want good quality, healthy meals.
Providing sophisticated, nutritious meals prepared by top quality and highly-trained chefs as well as a convenient way to dine-in, EatFirst is broadening consumer mind-sets by carving out a new delicious quality option – blurring the lines within the sector.
“The future of the restaurant category is online, and we are at the forefront of this shift”, stated Rahul Parekh, Co-Founder/CEO of EatFirst. “We want to grow the UK restaurant sector and offer an additional option that is high in quality and healthy. Consumer lifestyles are continually evolving, and we noticed an opportunity to explore further. We’ve seen huge demand over the last 9 months and this investment will enable us to reach new heights, as well as develop and grow within the restaurant sector.”
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