One of the most-asked-for services on the My Starbucks Idea blog is: “When will Starbucks just bring me my coffee?”
Now, the Empire State Building, home to more than 12,000 hardworking people, is also home to the first Starbucks Green Apron Delivery service where baristas will bring customers their favourite beverage or food item.
A pilot project designed for a dense urban environment, this building-specific service complements Starbucks broad portfolio of stores, each of which is tailored to the unique needs of the community it serves. From immersive coffee bars, to the familiar neighborhood store or an express format, each experience is designed for the customer it is serving. In this case, it’s the busy professionals who work for more than 150 tenants inside the Empire State Building.
“New York City has always inspired us to consider new ways to innovate for our growing store portfolio and I cannot think of a better location to launch one of the most frequently requested services,” said Cliff Burrows, group president, U.S. and Americas. “With Starbucks Green Apron Delivery, we’ve simply moved that moment of connection between our customer and the barista from our place to theirs.”
How It Works
Created specifically for the unique characteristics of the building, Starbucks Green Apron Delivery service will allow Empire State Building tenants to order a selected set of food and beverages via a dedicated website. Beverages will then be handcrafted by Starbucks baristas in a designated kitchen within the building.
Orders will be prioritized and prepared within a 30 minute timeframe, giving Starbucks partners (employees) the ability to craft the beverages based on volume and distance to the drop off location while ensuring the quality of the product upon delivery. Starbucks baristas will bring orders to each company’s designated drop off location, which could include reception, a desk or other common areas, where the customer will meet them.