M Restaurants, the award winning drinking and dining venue in Threadneedle Street, will launch an airline style, ‘choose a seat’ option, with a new ‘Book a Booth’ booking feature. Customers who visit the M website, will be offered the opportunity to choose where they sit in the restaurant and book a coveted booth in both the Grill and Raw restaurants.
‘Keep your table’ policy
Simultaneously, M Founder and CEO Martin Williams has announced a ‘keep your table’ policy and condemned the restaurant culture of turning tables by giving customers get out times:
“Dining should be a relaxing bespoke experience, which can last as short, or long as the guest wishes. As a diner, there is nothing more disrespectful than being repeatedly told throughout the booking and seating process that the restaurant wants your table back. At M, with our ‘keep your table’ policy; if you book a table it is yours for as long as you wish.”
Last winter saw the arrival of a unique dining and drinking concept in the heart of London’s City. Situated on the iconic Threadneedle Street, home to the Bank of England, M is an innovative and versatile 15,000 square foot space. M is the first solo project from Martin Williams, who left his role as Managing Director of Gaucho Restaurants after almost a decade with the company, to establish his own restaurant group. M Celebrated being a finalist at the Harpers Awards this month, for both ‘Best New Restaurant’ and ‘Best Sommelier/ Front of House’ and is due to open a second venue before the end of this year in Victoria.
M, 2-3 Threadneedle Walk 60 Threadneedle Street London EC2 8HP
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