Kerrymaid, the complete dairy range for chefs, has teamed up with award winning pastry chef Thomas Leatherbarrow to launch a brand-new online platform that provides chefs and foodservice operators with everything they need to increase profitability and boost footfall during the winter months.
Combining Kerrymaid’s dairy heritage and understanding of professional kitchens, with Thomas’ Michelin starred restaurant experience and commitment to creating exceptional dessert recipes, Kerrymaid has developed Pudding Party Online to share expertise, creative recipes and best practice with chefs nationwide.
A Kerrymaid Pudding Party is designed to inspire increased interest amongst existing customers and appeal to new diners looking for something fresh and exciting during the winter months. A Pudding Party offers an evening of homemade desserts, giving customers the opportunity to taste a selection of sweet treats and then rate them, choosing a favourite ‘Queen of Puddings’ at the end of the evening. Not only that, running a ticketed Pudding Party event can help chefs distinguish their pudding offering and stand out from the competition – helping to increase footfall and boost revenue.
To help chefs get the best from their event, Thomas has shared his extensive industry knowledge and created an exclusive menu of delicious desserts using the professional dairy brand Kerrymaid. From ‘Chocolate and Ginger Tart’ to ‘Caramel Crème Brulee’, customers will love sampling the complete selection of these indulgent desserts, perfectly designed for the cold winter months. Chefs also have access to a range of top tips and expert advice from both Kerrymaid and Thomas – from hints and tips on creating the perfect pudding menu to insider knowledge on the latest trends to hit the dessert scene, chefs will be able to improve their dessert offering accordingly.
With access to a range of eye-catching point of sale material, marketing a Pudding Party is easy. The brand-new downloadable POS kit provides chefs with a variety of different marketing tools which can be used to promote Pudding Party events to existing customers, as well as encouraging new guests. With printable posters, table talkers and score cards, chefs will be equipped with everything they need to run a successful Pudding Party.
To celebrate the launch of Pudding Party Online, Kerrymaid is offering one lucky chef the chance to spend an afternoon with Thomas Leatherbarrow. The online giveaway will see Thomas join the winner for a four-hour one-to-one masterclass in their own kitchen, where he will help to create a bespoke dessert menu that will help you truly outshine the competition. For further information click here to see how you could win.
Grace Keenan, brand manager at Kerrymaid said: “The Pudding Party concept provides chefs and foodservice operators with a fantastic opportunity to engage with customers during the winter months. With a complete range of online resources available, hosting a Kerrymaid Pudding Party is sure to be a great success.
“We’re also extremely excited to team up with Thomas Leatherbarrow to offer chefs a range of indulgent recipes and a variety of useful hints and tips to complete their Pudding Party offering. With experience of working alongside a host of famous industry names including Tom Aikens and Jason Atherton, Thomas’ extensive knowledge will support chefs looking to improve their dessert offering.”
David Thompson, Landlord of the Old Wine Vaults in Faversham, Kent, hosted his first Kerrymaid Pudding Party in June 2014, and following its success he has hosted a Pudding Party every month since. In addition to the great feedback on the food, the Pudding Party helped to deliver a gross profit of 60% for The Old Wine Vaults.
Thompson comments “There’s no doubt that Pudding Parties increase footfall. Certainly from a profitability point of view, we have found that it has added significantly to our bottom line, with a 20% increase in turnover vs. an average night. We charge £15 per head, but on top of that you will find that people will buy two, three, four, and sometime more drinks. We’ve sold out every event to date and customer feedback on the quality of our puddings has been really positive – Kerrymaid custard has been a huge hit with our regulars.”
Based on generations of knowledge, Kerrymaid provides a complete range of dairy ingredients with the professional chef in mind. This includes Cream Alternatives and Custard, Spreads, Slices and Grated, as well as Kerrymaid Angelito Ice Cream Mix and Kerrymaid Angelito Thickshake. Chefs choose Kerrymaid because of its authentic taste of Irish dairy and because they understand and trust Kerrymaid’s commitment to helping them consistently prepare tasty dishes.
For more information on running a successful Kerrymaid Pudding Party call 0800 783 4321 or click here