Trivago, the world’s largest hotel metasearch, has announced the global relaunch of its free trivago Hotel manager (tHM) platform. Over 120,000 hoteliers use trivago Hotel Manager to build a unique profile in order to rank higher and receive five times more clicks on average than those who don’t have a profile.
Registered, top-ranked hotels receive 35% of their bookings through trivago
“We were impressed when we found out that registered, top-ranked hotels receive 35% of their bookings through trivago. This illustrates the significance of our platform to hotel owners and marketeers and delivers tangible results to hoteliers’ businesses,” says Johannes Thomas, Managing Director and Head of Hotel Relations at trivago.
trivago receives the hotels’ content from Online Travel Agents who want to advertise hotels on the world’s leading hotel metasearch. However, profiles are not always up-to-date or complete. “And that’s where the hotelier comes in. We see hoteliers as the most valuable source of our information for their hotels. They know best what they are good at and we want to present those insights to our users. A unique and up-to-date hotel profile results in more clicks from travellers, which positively influences their ranking on trivago as well,” Thomas added.
Data shows that hotels using trivago Hotel Manager are seeing an average increase of more than five times more clicks (467%) to their properties than hotels who leave their profile as is.
47% of travellers use hotel metasearch sites to compare prices
Almost every other traveller (47%) uses hotel metasearch sites to compare prices, according to ResearchNow data from 2013-2015.
trivago itself saw 59% growth during 2015 in users searching for their ideal hotel. Simultaneously, the number of hoteliers managing their trivago profiles has more than doubled every year in the last seven years (119%) on average. This resulted in a need to further scale up the trivago Hotel Manager platform and improve its usability for the hoteliers and marketeers.
Focused on hotel information, reputation and rates
The new streamlined, more intuitive navigation focuses on three main hospitality pillars: hotel information, reputation and rates. These pillars enable hoteliers to find a variety of easy-to-use features to manage and improve their hotel profile on trivago to rank higher.
trivago Hotel Manager was created to help hoteliers build a unique profile, thereby making the trivago audience choose their hotel and increasing their revenue. Hotel owners must be registered on trivago Hotel Manager to use the free service.
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