Pub operator and brewer Brakspear is once again supporting its licensees through November with its third annual Jazz & Blues Festival, designed to drive footfall and enhance customers’ experience of their local Brakspear pub.
The Jazz & Blues Festival runs from 13th – 22nd November. Participating pubs will host at least one performance, with the line up so far showcasing a wide range of music from jazz classics to Irish folk, performed by established artistes as well as new voices. From its beginnings in Henley in 2013, the Jazz & Blues Festival now reaches more widely across the Brakspear estate, with pubs in the Cotswolds and East Sussex taking part this year, including the Dolphin in Eastbourne which is staging six events.
Licensees wanting to take part in the Festival can call on Brakspear for help to find appropriate artistes and stage their gig, and all participating pubs are supported with tickets, posters, a Facebook advertisement and a section for their performance on the dedicated website.
‘Top Notch’
Brakspear also produces a special Festival beer, ‘Top Notch’, which is on sale in all pubs taking part in the event throughout November. The 3.9% ABV ale with chocolate and toffee notes has proved a winner with jazz and blues fans, who drank 80 barrels of it last year, making it one of Brakspear’s top-selling seasonal ales.
Brakspear chief executive Tom Davies said, “We’re looking forward to another set of stunning performances from both the musicians and our pubs, who have made the Jazz & Blues Festival one of the entertainment highlights of the year in Henley and beyond. The success of the event shows that the combination of great live music and fine Brakspear ales can tempt customers into our pubs, even during the traditionally quiet trading period of November.”
Stephen Luscombe, licensee of the Golden Ball near Henley-on-Thames, said, “We staged seven performances during last year’s Jazz & Blues Festival and are looking to do similar this November. Live music adds value to customers’ experience of the Golden Ball, which translates into lasting good will and repeat business.”
All the Jazz and Blues Festival events are available to view here
For more information click here
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