Harry Ramsden’s, the brand most closely associated with fish and chips worldwide, is set to use the Rugby World Cup to kick off a new consumer campaign, highlighting the variety of alternative dishes available within its outlets.
Whilst its world famous fish and chips remain the No1 best seller across all outlets, the iconic British brand is introducing “Harry’s Try of the Week” from 18 September until 31 October, to promote other items now available within its restaurants, takeaways and QSRs across the country.
As part of the campaign, Harry’s wide selection of Pies, Wraps, Chicken and Sausage options are just some of the items which will be spotlighted within Harry’s outlets during the Rugby World Cup, which kicks off at Twickenham tomorrow.
Joe Teixeira, CEO of Harry Ramsden’s comments;
“As we successfully re-position the Harry Ramsden’s brand, our outlets are continuing to increase in popularity with a growing customer base, due to our long standing reputation for quality, service and value and, of course, our Fish and Chips. As a family oriented brand, we know that one-off events like the forthcoming World Cup present a real opportunity for generations of families and friends of all ages to share good times together. So, with that in mind, our “Try of the Week” campaign offers an excellent opportunity to highlight that, with our extensive menu, everyone can choose something to enjoy at Harry’s, every time.”