National artisan bakery, Muffin Break, is launching a new Grab and Go initiative to expand its offering and cater to the growing needs of busy commuters who are looking for quick and healthy food options.
The first store to implement the initiative will be opening at the Grand Central Shopping Centre in Birmingham on 24th September; it will also be the first Muffin Break store to open in a train station location.
Quick meal options for busy commuters
Recently appointed General Manager at Muffin Break, Lisa Brook, says: “There’s a real demand for quick meal options from busy commuters who will be passing through the train station every day, so our new Grab and Go service will give them access to healthy on-the-go dishes. The introduction of modern street food, combined with increasingly busy lifestyles, has made grab and go food options an expectation for almost all catering establishments, including Muffin Break.
“Busy lives should no longer mean bland fast food for commuters on the run, because eating on-the-go has become particularly prominent on the high street, where authentic flavours and dishes have been made in a grab and go style, with options available for all diets and tastes. From meals served as takeaway options, to bundle meals featuring favourites such as sandwiches, jacket potatoes and soups: we are always searching for delicious new food options that are affordable and attractive to our customers.
“We are very excited to launch the new Grab and Go scheme and we look forward to introducing this service at a number of our stores across the UK.”
16 new stores this financial year
Muffin Break is part of a growing series of franchisee and company owned artisan bakeries, which make a wide range of fresh food options from fresh ingredients on site daily. The Grab and Go stores will be serving favourite food options such as sandwiches, wraps, paninis, baguettes and a sweet selection. There will also be a range of cold drinks available as well as Muffin Break’s bespoke coffee blend, which is made from 100% Arabica beans.
Muffin Break is planning to open 16 new stores before the end of the financial year, some of these will be offering the Grab and Go service and Muffin Break is also keen to open further stores in transportation hubs.
Originating in Australia, there are over 250 Muffin Break locations worldwide, with almost 60 stores located in the UK. Each café is locally owned and operated, with a team of highly trained staff serving customers each day. The Muffin Break team have been serving UK’s best muffins for over 20 years, with the range housing more than 200 muffin flavours combinations, including a gluten free range, and a dairy free range new for 2015.
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