Veggie lovers are being encouraged by pub restaurant brand Chef & Brewer to create their own meat-free masterpiece to feature on their menu. The 136 strong pub brand is looking to strengthen its vegetarian offering after surveying 1,500 adults and finding that 46% of British adults eat less meat than they did ten years ago.
Brits take regular meat-free meals
According to the report, the average Brit now has up to two meat-free evening meals per week – and three meat-free lunches. The results prompted the brand to launch its ‘Bring it to the Vege-Table’ competition which calls for the public to suggest two new vegetarian dishes, a starter and a main, to feature on the menu next spring.
Sally Whittaker, Brand Director for Chef & Brewer, said: “It’s interesting to see that Brits now eat less meat, but with the wide variety of dishes now available it’s easy to see why. While our vegetarian range is stronger than most, there’s always room for improvement and who better to decide what new dishes should feature on our menu than those who are going to enjoy them – we can’t wait to see what fantastic culinary creations are suggested.”
A shortlist of five starters and five mains will go head-to-head in a nationwide public vote to decide which vegetarian dishes will feature on all 136 Chef & Brewer pub menus.
The creators of the winning dishes will each be rewarded with a shiny new Le Creuset Kitchen Set, worth up to £500.
Participants can enter before Sunday 11th October by visiting Chef & Brewer.