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Burger King widens Peace Day initiative

By James Russell: Burger King widens Peace Day initiative

September 3, 2015

As readers will recall, Burger King last week invited McDonald’s to join forces to raise awareness of Peace Day, attracting considerable attention in the media and social media.

Now, Burger King has reacted to interest from other restaurants by inviting them to join the initiative, as follows:

“Good afternoon, all. As you’re aware, we recently reached out to our fellow restauranteurs at McDonald’s, proposing we join forces to raise awareness of Peace Day, September 21. Although they haven’t yet agreed to come on-board, our original proposal still stands. McDonald’s, please take your time. We’re totally at peace with that. Meanwhile, an incredible thing has happened. We’ve received a significant number of unexpected responses from other restaurants, large and small, each expressing an appetite for peace and enthusiasm to help spread the Peace One Day message. Naturally, peace is all-inclusive and open to all. So Denny’s, Wayback Burgers, Krystal, and Giraffas, we’d like to build on your individual proposals to collaborate on Peace Day, September 21, 2015. Our idea would be that we all come together to create a burger that combines a key ingredient from each of our signature sandwiches.”

The Peace Day Burger.

“We already have a pop-up restaurant under construction, so all we need from you guys is a simple ‘yes’ plus your co-operation and a donation to Peace One Day. Let’s keep the conversation alive and create a burger merger to remember on Peace Day, September 21, 2015.”

Restaurant News is Sponsored by Tramontina Steak Knives, available from Artis

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