Belvedere, the world’s original luxury vodka, is launching a global advertising campaign in celebration of its partnership with the highly anticipated 24th Bond adventure from Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment, Spectre, due for release in the UK on 26 October 26.
The campaign will feature Mexican actress Stephanie Sigman, who plays the role of Estrella in the opening scene of Spectre. The TVC is a journey revealing the intricacies of the legendary martini cocktail.
“Ordering a vodka martini takes knowledge and self-assurance, which has been demonstrated effortlessly by James Bond throughout the years,” states Stephanie Sigman. “His cool attitude and stylish sophistication have gone hand in hand with his choice of vodka martini. Belvedere is a great match.”
The television commercial, directed by award-winning director Antoine Bardou-Jacquet, depicts a stunning chain reaction creating the perfect Belvedere martini without human interaction. Photographers Rene & Radka, known for high-fashion and portrait photography, deliver an element of mystery and refinement to the still images.
Bond the tastemaker
President of Belvedere Vodka Charles Gibb states: “James Bond is recognized as the most admired and influential tastemaker in the world. We’re delighted that Belvedere is partnering with Spectre, our largest global partnership to date”.
Honoring the 24th Bond adventure, Belvedere created the Belevedere Spectre 007 Martini. Classic and elegant, the bespoke cocktail pays homage to the iconic vodka martini and brings out the smooth, rich texture of Belvedere finished with a twist of olive.
The recipe for Belevedere Spectre 007 Martini
60ml (2oz) Belvedere Vodka, 10ml (1/3oz) Dry vermouth, 1 Sicilian green olive, 5ml (1/6oz) Sicilian green olive brine
Gently muddle olives in base of mixing glass. Add remaining ingredients and shake hard with ice. Double strain into a chilled martini glass.
About Belvedere Vodka
Created in 1993, Belvedere Vodka was the first to generate a new standard for excellence in the vodka category and established the luxury vodka category. Today, Belvedere’s distinctive character and uncompromising integrity are recognized internationally by discriminating vodka enthusiasts who appreciate its all natural, additive free character. Crafted using Polish Dankowskie Rye and blended with water from its own local pristine source, Belvedere’s taste profile is distinctively soft with a subtle sweetness and smooth, clean finish.
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About Spectre
A cryptic message from the past sends James Bond on a rogue mission to Mexico City and eventually Rome, where he meets Lucia Sciarra (Monica Bellucci), the beautiful and forbidden widow of an infamous criminal. Bond infiltrates a secret meeting and uncovers the existence of the sinister organisation known as Spectre.
Meanwhile back in London, Max Denbigh (Andrew Scott), the new head of the Centre for National Security, questions Bond’s actions and challenges the relevance of MI6, led by M (Ralph Fiennes). Bond covertly enlists Moneypenny (Naomie Harris) and Q (Ben Whishaw) to help him seek out Madeleine Swann (Léa Seydoux), the daughter of his old nemesis Mr White (Jesper Christensen), who may hold the clue to untangling the web of Spectre. As the daughter of an assassin, she understands Bond in a way most others cannot.
As Bond ventures towards the heart of Spectre, he learns of a chilling connection between himself and the enemy he seeks, played by Christoph Waltz.
Spectre is directed by Sam Mendes and produced by Michael G. Wilson and Barbara Broccoli from a script by John Logan and Neal Purvis & Robert Wade and Jez Butterworth.