William Grant & Sons is proud to announce it is the Official Spirits & Champagne Tournament Provider of Rugby World Cup 2015. This partnership will mean William Grant & Sons’ UK portfolio of premium brands including Grant’s, Piper-Heidsieck, Glenfiddich, Hendrick’s, Sailor Jerry and Zubrowka will have exclusive pouring rights at all Rugby World Cup 2015 stadiums. William Grant & Sons will also have access to highly coveted tickets to every match.
This is the first time that family owned, independent distiller William Grant & Sons has partnered with Rugby’s showcase event, due to take place between September 18th and October 31st 2015. The Tournament brings together 20 nations, participating in 48 matches, across 13 stadiums.
Engaging with fans
During Rugby World Cup 2015, William Grant & Sons brands will be undertaking a range of activities to engage fans and will be offering once in a lifetime opportunities to attend matches.
Gary Keogh, Marketing Director, William Grant & Sons UK said: “We are incredibly excited about our association with Rugby World Cup 2015. This Tournament is one of the world’s greatest sporting events and we’re looking forward to engaging millions of rugby fans with our portfolio of brands in and around match venues, at a bar or at home.”
This partnership allows William Grant & Sons the opportunity to reach a discerning audience who appreciate premium spirits and value memorable experiences.
Perfect fit with William Grant brands
With England 2015 on track to be the biggest and most viewed Rugby World Cup to date, engaging new and existing audiences, this showcase event is set to deliver an unparalleled platform to project the sport, its unifying values and is a perfect fit for William Grant & Sons’ portfolio of brands.
About Rugby World Cup:
Rugby World Cup is the financial engine behind unprecedented investment and growth in rugby worldwide. The net Rugby World Cup surplus from the commercial success of France 2007 and New Zealand 2011 has enabled World Rugby to invest more than £150 million in the game between 2009 and 2012 and commit an anticipated injection of more than £180 million between 2013 and 2016 to underwrite a large range of major funding initiatives focusing on growing participation and increasing competition across all 120 national member unions affiliated to World Rugby.
About William Grant & Sons
William Grant & Sons is an independent family-owned distiller, founded by William Grant in 1887. Today the company owns some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich, The Balvenie range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s, as well as iconic spirits brands such as Hendrick’s gin, Sailor Jerry spiced rum, Tullamore D.E.W. Irish whiskey and Drambuie Scotch Liqueur. In the UK, the company also represent brands owned by other premium drinks businesses, including Illva Saronno’s Disaronno and Tia Maria and EPI’s Piper-Heidsieck.