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Square Pie to raise up to £2m with UK’s first Pie Bond

By James Russell: Square Pie to raise up to £2m with UK’s first Pie Bond

July 14, 2015

The UK’s original gourmet pie business, Square Pie, has teamed up with Crowdcube to offer an exclusive ‘Pie Bond’, giving investors the opportunity to get a slice of the pie and earn 8% interest p.a. The company has set a target of raising between £750,000 and £2 million to fund new restaurants and new products for the supermarket range.

On track for sales of £5 million

It has been a big 12 months for the business with the launch of a branded range into supermarkets with listings in Ocado & Tesco’s, the opening of its largest site at the O2 in London in June, and a new restaurant opening in Birmingham in September. This year, the company is on track to hit sales of £5m, which will be an increase of 75% on 2014.

5 new restaurants in 2015…

The bond will finance the opening of another 5 restaurants in 2016 as well as continuing to grow the supermarket and wholesale business. The bonds pay 8% interest per annum and will repaid in 4 years’ time. There are also rewards for investors ranging from a special Square Pie party for the first 100 to invest to birthday pie parties given to those who’ve funded the company to the tune of £5,000 or more.

Founder Martin Dewey comments,

“Last year, 700,000 people enjoyed Square Pie food and, by issuing this Pie Bond, those fans can now get a slice of the pie for themselves by financing our growth and helping us take our fantastic food to more and more people across the country.

‘I believe that everyone loves a great pie and now everyone can get involved via Crowdcube, who are definitely the go-to guys when it comes to crowdsourcing finance.”

Square Pie is the U.K.’s leading fast casual restaurant operator with 6 sites across London and plans to grow to 30 within 4 years.  In 2014, restaurant sales grew by 16%. Each restaurant offers a range of freshly baked award-winning pies alongside other British classics such as jacket potatoes and sausage & mash.

The company also operates at Wimbledon Tennis, Twickenham RFU and numerous music festivals including Glastonbury.

To get a slice of the pie or find out more here

For more information about Square Pie click here

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