InterContinental Hotels Group (IHG)’s boutique brand, Hotel Indigo is launching of a series of smartphone photography masterclasses in partnership with the renowned World Photography Organisation (WPO). To inspire and educate guests, local residents and photography enthusiasts, expert-led intimate masterclasses will be hosted at select Hotel Indigo properties across Europe this summer, including the UK.
Masterclasses in the UK, held at Hotel Indigo® London Kensington – Earl’s Court, Hotel Indigo® Glasgow and the soon-to-open Hotel Indigo® York will be hosted by expert photographer, Dan Rubin who has over 730,000 followers on Instagram (@danrubin) and is the Editor-at-Large for The Photographic Journal. Masterclasses will end with a photo-walk where attendees will explore the hotel and surrounding neighbourhood, giving an opportunity to try out new skills and photo applications with Dan.
Hotel Indigo and WPO are also running a Europe-wide ‘My Neighbourhood’ competition, offering photography fans the chance to have their photographs featured in the prestigious SONY World Photography Awards Exhibition at London’s esteemed Somerset House. To enter, entrants must simply capture and upload an image that brings to life the essence of their local neighbourhood using #Neighbourhood and tagging @hotelindigo from 1st July – 20thSeptember.
Every Hotel Indigo property is designed to reflect its own unique neighbourhood story. From the building design to the hotel’s artwork and locally inspired menus – each Hotel Indigo property is unique to its surroundings. Tom Rowntree, IHG’s Vice President for the Hotel Indigo brand, Europe said:
“Our guests love to explore the local neighbourhood and most use their smartphone to capture photos of their favourite places. Through our partnership with the World Photography Organisation, we want to give guests and budding photographers the tools and techniques to help them take even better pictures to share on social media and with friends. We’re working with some really talented photographers to run free masterclasses and we look forward to the first one taking place in Paris on 10th July.”
To book a free ticket to the London masterclass click here
Tickets for Glasgow on September 8th and York on September 3rd are available now.
For tickets to Hotel Indigo York click here
For tickets to Hotel Indigo Glasgow click here
Follow @hotelindigo and @worldphotoorg on instagram