Yorkshire based healthy eating brand, Filmore & Union, are extending their crowdfunding campaign for a further 15 days after ‘overfunding’ and exceeding their target of £500,000 in less than 45 days.
The company launched their crowdfunding campaign with Crowdcube in May and have raised a total of £654,070 so far from 174 investors, in return for 16.75% equity in the business.
Filmore & Union have decided to extend the campaign to accelerate the group’s growth which will increase the value of the company for investors and make the business more attractive to a purchaser within the timeframe covered in the business plan.
Filmore & Union was founded in 2011 by Adele Carnell, a former wellness clinic owner, and nephew Will Pugh, a Michelin trained chef, who were both frustrated at the lack of healthy, unprocessed food on the high street.
They now operate at seven locations across Yorkshire serving pure, natural and wholesome food both to eat in and take out with a Central Production Unit (CPU) to maintain consistent quality and contributing to a turnover in 2014 of £3.145 million.
Filmore & Union will use the money raised from their crowdfunding campaign to facilitate the launch of new eateries across the North of England; making fast, healthy food accessible to more people.
The first new site to open will be a Filmore & Union café, restaurant and bar in Ilkley on Monday 3rd August with 56 covers, closely followed by the biggest Filmore and Union yet opening on Station Parade in Harrogate on Monday 31st August, seating 130 and including a large outdoor dining area.
Filmore & Union will then open their first East Yorkshire site in the market town of Beverley early in September, seating 86 people over two floors.
Craig McKenna, Crowdcube’s Investment Manager for the North of England, said: “We’re delighted that Filmore & Union have achieved their target. We wish them all the success for the future and can’t wait to watch them continue to grow.”
Read Filmore & Union’s Crowdcube pitch here