The Coniston Hotel and Country Estate, a 71 bedroomed hotel and spa in North Yorkshire has launched their new website and online booking platform with Guestline’s digital marketing solution, WebSuite. WebSuite is Guestline’s latest technology solution, developed specifically for the hospitality industry offering hotelier’s innovative website design and online booking facilities.
By combining a professionally designed, mobile responsive website and a simple booking engine (with live rates), hotels can improve their conversion rate, increase the ARR and drive direct bookings, which is exactly what the Coniston Hotel are now enjoying.
It is reported that 30-50% of people who go to OTAs, will also go directly to the hotel’s website so it is imperative that the hotels have an eye-catching, easy to navigate website to convert these visitors into customers. Google recently reported that that four out of five people now book their rooms online and with the average UK consumer now owning three separate mobile devices, hoteliers must ensure their booking engine works across different platforms to maximise potential sales.
Gill Venning – Head of Sales and Marketing at The Coniston Hotel, commented on their new website, “We love the design of our new website and believe the customer friendly navigation increases bookings. Thanks to Guestline’s WebSuite, we are now more in control of our own website and the support we have received has been excellent. We have a dedicated person in my team to manage the site and we offer many different products and services which are now more effectively promoted online. Making the customer journey more interesting was top of our priority list and I am very confident we have achieved this.”
With in-built mechanisms for driving traffic and engaging with visitors along with a content management system (CMS) that is easy for the hoteliers themselves to edit and keep up-to-date, hotels will attract more visitors, increase direct bookings and reduce OTA commissions.
With the ability to update rates, special offers and events from their user friendly CMS, the hotel can become much more efficient and sales driven. Integrated with Guestline’s Distribution and online booking solutions, the WebSuite product is a new and exciting way of promoting your hotel and channelling direct bookings.
The Coniston Hotel is set in 1400 acres of beautiful Yorkshire Dales, ideal for both business and leisure travellers. The hotel is also in the process of completing their state of the art Spa which opens this Autumn.
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