ASAP – the key industry body representing the serviced apartment sector – has announced it has attracted some 30 new members in the last three months and now represents 120 organisations who between them represent a total of 20,000 serviced apartments in the UK, Ireland and Europe.
ASAP Quality Accreditation
Breaking through the 100 member threshold is a significant achievement, according to ASAP’S Managing Director James Foice: “It is not just proof of the buoyant market, but important testimony to the added value ASAP membership brings, including the ASAP Quality Accreditation programme setting the industry benchmark for best practice as well as recognising its importance as a quality standard for the sector.”
According to ASAP the corporate travel sector has welcomed this initiative as travel managers look to favour ASAP quality accredited operators in their purchasing strategies.
This milestone will be announced at the ASAP summer networking event on 2nd July where James Foice will major on the importance the sector plays in the wider hospitality industry.
International Serviced Apartment Accreditation Programme (ISAAP)
In parallel, the rollout of the Association’s International Serviced Apartment Accreditation Programme (ISAAP) continues to gain momentum, with the pilot assessment programme carried out in New York, Los Angeles, San Francisco, Dallas, Toronto and Calgary now complete. Additionally, more European assessments will be a key part of the strategy to further develop ISAAP moving forward, and a further announcement will be made on this later this summer.
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