It’s clear from H&C News’ research earlier this year (email us for a copy), and from our RoundTable meetings with a wide range of hospitality managers using social media, that there are many practical difficulties in making social media work effectively for hospitality organisations. And that few are currently measuring the benefits that it brings.
The common theme from all these contacts:we need good training to help us – pragmatic ‘Down to Earth’ Social Media training with zero meaningless jargon.
So – H&C News set about providing the expert, well-communicated, hands-on training that will help.
What will the day cover? What works? Why? How?
- Introduction and discussion on what platforms each trainee uses / how do trainees find it / good experiences/bad experiences
- Introduction to twitter
- Facts and figures: hospitality and catering industry usage
- Importance of Bio and images
- How to start, who to follow, what to say
- The art of engagement; the benefits this can have
- Word of mouth – how twitter can do your marketing for you
- Language / tone of voice. Differences from a range of brands. How it works. What doesn’t?
- Responding. How and why this has an impact
- Images – why important
- Hashtags
- Searching for brand mentions
- Generic search terms – why this matters
- Campaigns. How they fit into the wider marketing plan
- Complaints and how to deal with these
- Facebook. Look at posts / reach / paid for
- Vine
- Reporting and analysing success
- Including case studies, discussions and individual and group exercises
Who’s doing the training?
Vikki O’Neil has 16 years restaurant industry experience, starting at Wagamama in 1999 with only 3 restaurants. As Head of Marketing, Vikki developed the brand both in the UK and Internationally, opening 65 restaurants, launching 2 cookbooks & winning a Catey for ‘Best Marketing Campaign’ and a caterer.com award for ‘Best Website’.
Giraffe followed in 2007, launching 43 restaurants around the UK, pioneering social media in the restaurant industry, winning 2 awards for Social Media – Caterer Magazine Web Awards ‘Best Use of Social Media 2010’, and the GoldenTwits ‘Best Business-to-Consumer Twitter Account’.
Vikki has worked with Vapiano, Sticks’n’Sushi, Patisserie Valerie, Tortilla, Gail’s Bakery, Richard Corrigan, and Draft House focusing on social media training as well as general marketing and branding.
Who should attend? Three questions…
- Do your customers and target audience communicate through social media more than your business?
- Do your competitors use social media more effectively than you?
- Do you prioritise your social media activity higher than your social media influence?
If the answer to any of these questions is yes, then a day with Vikki is for you.
Pragmatic, Down to Earth training
You will leave this training day with practical easy to action insights on how to use social media for marketing more effectively.
Breakfast, lunch and afternoon tea will be provided.
What next?
Clear your diary for Tuesday 7 July in Central London at the citizenM hotel, London Bankside.
The training day is just £295 + VAT There are only a few places still available so book now to avoid disappointment.
This training day is now fully booked, we will be announcing future dates if you would like details before we publish please let us know using the form below.
For future social media training dates, please complete the email form below