Innovative drinks brand, Squash Stix are seeing record sales as brand awareness grows and more customers chose the Lloyds Best Business SW award winner. Squash Stix are individual portions of squash in stick. To make a refreshing drink users simply tear and pour and add to water. Squash Stix have No Artificial Colours or Flavourings, No added sugar and two great flavours, Orange and Apple & Blackcurrant. With two products, Squash Stix for Cups and Squash Stix for Bottles (500ml), the brand has been able to grow in various sectors for different customers.
Squash Stix for Cups
Squash Stix for Cups was the first product to launch, and since it’s introduction in 2013 has grown to supply a variety of markets including:
- Healthcare: NHS and private hospitals such as The London Clinic are placing stix on meal trays to encourage increased hydration whilst saving nurses time making drinks.
- Meetings and Conferencing: As an alternative to tea and coffee, major conferencing venues including Marriott and Hilton hotels are offering Squash Stix
- Hotel Bedrooms: Adding value and offering something different within hotel bedrooms always pleases customers. That’s why many independent and large firms such as Holiday Inn have chosen to include Squash Stix in their bedroom offering.
- Bottled Water: Virgin Trains have placed Squash Stix within First Class Snackboxes to offer customers the choice of water or squash at a low cost.
- Water Coolers: As the perfect way to encourage staff hydration many firms such as The White Company are choosing Squash Stix.
Squash Stix for 500ml Bottles
With bottled water predicted to outsell fizzy drinks in 2015, firms need to find ways to encourage increased spend, and Squash Stix for Bottles does just that. With the addition of 15% RDA Vitamin C, this single portion tears and pours into 500ml to make a refreshing drink.
Selling alongside bottled water allows firms to increase revenue from water sales whilst adding value. For those firms that sell bottled water at a handsome profit, the addition of a free Squash Stix both add’s value to the purchase and encourages the customer to choose water ahead of other drinks, allowing for increased revenue.
Many firms, including Flybe for its crew, use Squash Stix for bottles within lunch packs as a low cost way to offer flavour. Other markets include Coffee Shops, Convenience, B&I, Festivals and anywhere selling 500ml water.
Weight and storage are crucial in a business – offering squash stix means firms can optimise stock; as squash stix can be offered alongside bottled water without taking up valuable space and weight like other alternatives.
Marketing
The brand offer a variety of point of sale display units and marketing, alongside hydration posters for placement within offices. All distributors are provided with a comprehensive selling guide, complete with marketing material to allow them to succeed in the same manner as many others retailing the product.
Where Stocked
The product is available through national distributors such as 3663, Bunzl and NHS Supply Chain alongside many regional and local suppliers. Squash Stix is continually working with new distributors to open up the product to new customers and are therefore happy to discuss the product range with new distributors for new customers.
Samples
For free samples email info@squashstix.com and mention “HandCNews Sample”
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