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More sites for Abokado as menu innovation drives sales

By James Russell: More sites for Abokado as menu innovation drives sales

June 7, 2015

Abokado, the healthy food chain led by Mark Lilley, has announced that it has secured two further sites. Both are situated in the City of London and add to Abokado’s existing presence in this part of London. They are expected to be open by the end of August, which will take the estate to 26 stores.

Mark Lilley advises that the company is on track to achieving its goal of 30 stores by the end of its current financial year of March 2016, with several other sites in legals or negotiation.

New product development

The business has undertaken considerable new product development in recent months, with the launch of a range of cold pressed juices, frozen yoghurt, an enhanced breakfast range and a range of bento salads.

Mark Lilley commented, “We’re just coming out of an unprecedented period of menu innovation, with our team having worked incredibly hard to deliver some outstanding new products to our customers. The benefits of that investment and focus are already being felt in our performance, with record sales being achieved in recent weeks at a number of stores.”

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