There’s clearly something in the water at Red’s True Barbecue. Meat by the sounds of it, as Red’s brings out a smoked meat-scented cologne in time for Father’s Day.
To launch the new fragrance, co-founder Scott Munro has stripped to re-create the famous Athena ‘Man and Baby’ poster – by replacing the baby with a giant rib.
Red’s reveals the ‘Meat Water’ aftershave gives off the ‘manly scent of slow smoked meat in time for the BBQ season’ and is a ‘fragrance for the truly devoted Father.’
It says the smell has hints of ‘pepper, earth, smoked oak and meat’ – and after trial sessions last week, has been ‘very popular’ with customers at branches of the eatery in Manchester, Leeds, Headingley and Nottingham.
Apparently, customers this Sunday can purchase bottles of the aftershave for £20, which will also be accompanied by a huge 1.5kg beef ‘Dino’ rib to eat.
Loving the smell of BBQ
The smell was created with the help of perfumers at the Aroma Company, which used specialist gas chromatography techniques to recreate the smell of smoked wood and pulled pork.
Scott Munro, of Red’s True BBQ, said: “Men in particular often comment in the restaurant and on social media that they love the smell of BBQ on their clothes after they’ve feasted at our restaurants.
“One guy even asked us to put his jacket in our smoker so he could smell of it. We’ve had so many comments we thought, ‘why not?’ so we’ve created this special scent in time for Father’s Day.”
Red’s will launch the fragrance across its digital channels and restaurants – and is considering a regional outdoor poster campaign using scratch and sniff techniques!
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