Pubandbarcareers.com, the first inclusive and independent platform championing the industry as a whole, officially launched on Tuesday 23 June.
Brand of opportunity and diversity
In a presentation delivered to leaders, decision makers and executives from across the industry, CPL CEO, Dan Davies, and CEO of The Perceptions Group, Suzanne Jackson, described the initiative’s plans to establish the UK pub and bar sector as the brand of opportunity and diversity, attracting the UK’s most dynamic talent.
Suzanne said at the event, “As an industry, we have been selling ourselves short. We have displayed growth year on year, drawing customers in with an endless supply of creative and innovative concepts and the market is only set to get bigger. The achievements made already highlight the scope of possibility for the future and we must enable our progress by becoming attractive to the highest calibre of young person.
“Pub and Bar Careers is designed for us to work together to build positive public perception, signpost careers, encourage and showcase collaborative industry work, engage the media and establish two-way communications between young people and the industry and we’re incredibly pleased to be launching it today.”
Career opportunities available in the industry
The website is the next phase of The Perceptions Group’s Pub & Bar Careers campaign, shining a light on the wide range of career opportunities available in the industry. The concept is an industry first and is designed to provide a central bank of information, advice and careers, showcasing contributions from across the sector. It is an inclusive and independent tool to encourage new talent into the pub and bar industry.
Industry support
Pub & Bar Careers has been widely supported throughout the industry, with collaboration from the ALMR, BII and BBPA, as well as major pub and bar operators and suppliers working together to show the public the industries prospects.
Recent months have seen a vast collection of data, which displays the true diversity of the opportunities available in the sector, with the website showing over 300 different roles,from bar staff through to executives. The format mirrors that of the armed forces online campaign, which effectively illustrated a similarly wide and relatively unknown range of roles, with great success.
Pubandbarcareers.com will be engaging with both young people and the industry, facilitating collaborations with educational bodies, such and UCAS, and strengthening relations with government over the next 12 months.
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