Meantime Brewing Company has announced the launch of their ‘Virtual Reality Brewery Tour Experience’ at this year’s Taste of London.
The pioneering craft brewer are the first in the UK to offer a fully immersive 360 degree Virtual Reality brewery tour, specially designed to facilitate a multi-sensory training programme for pub and bar operators nationwide.
Opportunities among the on-trade
Soon to be rolled out at festivals across the summer, including Wilderness, On Blackheath and also many pubs and bars – the hardware offers unrivalled opportunities among the on-trade, in line with the continued expansion of the brand. Providing a valuable tool for Meantime’s network of sales representatives, the London brewer will have the ability to bring a fully interactive tour of their London brewery to those outside the M25.
Filmed using 3D digital cameras, the headset comes complete with an integrated Oculus Rift head-tracking module and 360 degree directional sound – allowing users to explore the digital landscape of the inside of the working Meantime brewery.
In-depth overview of the brewing process
Narrated by accredited Meantime beer sommelier and tour guide Jethro Holman, the virtual tour guides you through an in-depth yet accessible overview of the brewing process from grain to glass. Featuring pop-up on screen visuals and infographics, users will be digitally transported to the heart of the Meantime brewery. Experiencing everything from milling in, fermentation, maturation and kegging.
Commenting on the ‘Virtual Brewing Experience’, Rich Myers, Marketing Director at Meantime Brewing Company, said:
“As we continue to expand we remain passionately committed to pushing the boundaries and innovating our craft beer offering – whether that’s the physical creation of high quality beers or experimenting and evolving our digital offering across the board.
“It’s this sense of invention and desire to reach craft-beer drinkers outside our traditional London heartland that has led us to create the Meantime Virtual Reality Brewery Tour Experience – something we believe is a game-changer in bringing the brewery to them”
For more information on the Meantime Virtual Reality Brewing Experience click here