Harry Ramsden’s, the iconic British brand world famous for its fish and chips, has launched its first ever Gift Card.
Produced in partnership with Samba Days UK Ltd., the UK arm of Canada’s leading gift experience provider, the £15 gift card is available for purchase from over 350 Morrison’s stores across the UK.
With the heightened visibility offered by the branded card, it is anticipated that the card will further enhance awareness levels of the re-energised Harry Ramsden’s, which has successfully re-positioned itself in recent times and now operates from almost 40 locations across the country.
Joe Teixeira, CEO of Harry Ramsden’s comments:
“With our increased presence in towns and cities, not to mention the motorway network, as well as continuing to welcome our traditional customer base, we are successfully attracting a new generation to Harry Ramsden’s. With the introduction of this Gift Card, our brand will now be seen daily by the millions of shoppers Morrisons attracts and we anticipate this will further boost our customer numbers.”
The Harry Ramsden’s Gift Card will be introduced into other big name, high street stores and will also be available digitally later this year.