Flat Cap Hotels is a new countryside boutique 4* brand which will be rolled out throughout Cheshire & the North West, and in 2016 into the South. The Vicarage Freehouse & Rooms (pictured above) is the first under the brand umbrella.
New assets are being acquired during 2015 – the plan is to have 5 properties by 2018 – and the progress of Flat cap is sure to be followed with interest by the hospitality sector.
What does the Flat Cap say?
As a brand, Flat Cap Hotels is a quirky name which will appeal to a range of clientele and has been selected and created for a variety of reasons.
The “flat cap” encapsulates and stands for what many industries adopted as a piece of uniform prevalent in the North West and Cheshire. As a coal mining, railway network and industrial hub of the UK, the image of the “flat cap” provides a historic representation for many families and generations for whom have worked in these areas.
The “flat cap” was adopted by country elegance and grandeur. Used as an accessory yet statement for shooting parties and a badge of pride for the countrified gentry yet juxtaposed by the humble farming community. In recent times, as fashion and times have changed, the “flat cap” has become a fashionable accessory worn by both genders across all ages throughout the world.
What will the brand deliver?
Flat Cap Hotels offers a modern twist on the traditional country pub, restaurant & events space with unique bedrooms and suites.
Pub, Bar & Restaurant: British locally sourced premium food and beverages in upmarket fashionable and stylish designed properties. All produce sourced within a 25 mile radius; the meat is from the local butchers, veg from the local grocer, and so on. Good relationships with local suppliers and surrounding micro-breweries. Beer & Cider festivals planned for the summer. Bespoke cocktail menu matched to seasonal menu’s (changes every 6 weeks). The new executive chef is Steve Tuke; who has previously worked at the successful and well-known Grosvenor Hotel and Oddfellows in Chester.
Hotels: focus on the Conference & Banqueting market with corporate meetings, live music events, weddings and seasonal parties.
Decor:shabby chic, quirky decor and design pitched at the 4* market. All hotels must have character.
The “Flat Cap” will be a ‘homage’ to locally sourced food produced by the surrounding farming and countryside community, representing the conservation of nature, and championing a pastoral revival in the ever-growing technological world of hospitality.
Motto: ‘Local Food, Local Drink, Local Country Living.’
For more information about Flat Cap Hotels click here
For more information about The Vicarage click here