ASK Italian has retained marketing agency KHWS for its digital brief after a four-way, competitive pitch. KHWS will cover ASK Italian’s website maintenance and development, creative additions and SEO, and will roll out several additions to the website, due to launch this summer, adding new content and promotions as ASK Italian’s offering grows.
The overall aim of the digital campaign is to increase online booking conversions which KHWS will target through SEO, conversion rate optimisation and intelligent site design.
Importance of digital
Corinne Prior, Marketing Director, ASK Italian stated, “As part of ASK Italian’s continued evolution as a brand, we’ve seen not only how important digital is at cementing our brand identity, but also as a channel to our customers, and how much our customers respond to and interact with our digital efforts”.
Andrew Watts, Founding Director, KHWS said, “KHWS have a rich heritage in the hospitality and leisure sector and we are very excited to be working with ASK Italian to help them achieve their growth plans using our digital expertise to make their web site both a great user experience and an enhanced source of bookings”
For more information about KHWS click here
For more information about ASK Italian click here