Seedrs – the fast growing equity crowdfunding platform – has entered into a strategic partnership with tennis champion Andy Murray.
Andy will join the Seedrs Advisory Board and will work with Seedrs as it grows its brand in the UK and internationally, offering strategic input to the management team as Seedrs continues its rapid growth.
In addition to his advisory role, Andy will be investing actively through Seedrs as he builds his portfolio of early-stage investments.
Andy Murray the Investor
In parallel with his tennis career, Murray has developed a keen interest in investment. Not one simply to hand over his winnings to a manager, Andy is a great example of the growing body of people who want a say in where their capital goes.
He purchased and renovated the award-winning Cromlix House Hotel near his native Dunblane, Scotland and he is regularly looking for new investment opportunities.
One area that has interested Andy in particular is the technology space. As the British tech startup ecosystem continues to grow rapidly, he has decided to build up a portfolio of investments in the sector.
Connecting with Seedrs
Rather than approach his tech investments the old-fashioned, off-line way, Andy decided that equity crowdfunding would provide the perfect tool for him. It gives him the chance to access dealflow and make investments in a simple, straightforward way without disrupting his busy tour schedule.
He commented, “I’ve always been interested in investment, and being able to get involved in an innovative way to help support British startups really appealed to me.”
As Andy developed an interest in equity crowdfunding, he took a look at the various platforms on the market. This led him to Seedrs, where he began by making a few anonymous investments to test out the process, and liked what he saw. Seedrs then began talking with him and his team about entering a more comprehensive relationship, and the partnership now announced is the result.
It gives Andy the chance to be a part of a fast-growing and highly innovative business as Seedrs continues to build its position as one of the world’s leading equity crowdfunding platforms.
For Seedrs, the relationship promises to add value on a number of fronts. In particular, Andy represents the exact combination of qualities that entrepreneurs need to be successful: determination, focus, integrity and skill. He is a role model for the many businesses that use Seedrs to seek the capital they need to grow, and for the many investors that use Seedrs to build their portfolios.
This partnership between Seedrs and Andy Murray represents the first time a major public figure has teamed up with an equity crowdfunding platform in this way. It heralds a significant milestone in the growth of Seedrs and the development of the equity crowdfunding industry more generally.
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