These are the 2015 Summer Travel Trends, reported annually by hotel comparison website trivago.co.uk. and revealing that Edinburgh is now more expensive than London for a hotel stay, 37% of Brits are heading to Spain, and the average one week hotel spend is £1036.
Top 10 National Destinations
- Cardiff has replaced Birmingham in the most popular staycation destinations this year.
- Edinburgh is now more expensive than London, by an average of £5 per night.
- Manchester has the highest price increases – up an average of £10 from last year.
- Glasgow hotel prices, inflated by the Commonwealth Games in 2014, have returned to normal this year.
Top 10 Countries
Visiting Nationalities
Travel Habits
- While the average clicked hotel price this summer is £260, the average booking price is £112, showing UK users research hotels much more expensive than the ones they book.
- The average one week hotel spend among UK holidaymakers is £1036, which is the third most expensive after Italy (£1168) and Germany (£1130).
- The average trip duration among Brits this summer is 4 days.
- Friday is the most popular day of departure from the UK (23% of trips), followed by Monday (19%). Tuesday is the least popular departure day (just 9%).
- The most popular week of travel is 17th to 23rd August.
Denise Bartlett, UK Public Relations comments: “The monopoly that Spain holds over UK summer holidays is amazing, with 37% of users heading to the country this summer. Also interesting is the low percentage for travel within the UK (just 9%), with British holidaymakers more likely to head to Spain, Greece or Italy than choose a staycation this summer.
“The year-on-year price differences are also intriguing. While many holidaymakers may expect to find a bargain in the Eurozone this year, this is not the case in popular summer resorts Benidorm and Salou, where prices are up by 33% and 36% respectively.”
About the data
The 2015 Summer Travel Trends are based on searches made during January, February, March, April and May for a hotel stay between 1 July and 31 August 2015. All prices shown are the average price per night for a standard double room.
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