This July, Maison Krug is launching a gourmet chip shop, Krug & Chips, in collaboration with Michelin starred chef Tom Sellers. Following the fantastic success of Krug Kreperie and Krug Krustacean, Krug is transforming the traditional British favourite, the “chippy”, and elevating it to an unforgettable rough luxury culinary experience for consumers to enjoy in Covent Garden.
A collaboration between two visionaries
Tom Sellers, founder of the successful and innovative Restaurant Story, has collaborated with Krug – both extraordinary visionaries who seek craftsmanship and adventure while providing unparalleled quality.
Every year Krug chooses a raw and unexpected ingredient to explore, and 2015 is the year of the potato, which Tom Sellers creatively brings to life through the offerings of ‘Fish in Chips’, a potato ravioli with fish in tartar sauce, Monkfish cheek curry with matchstick fries, and Lobster claw wrapped in potato spaghetti with tartar sauce.
Narrative Gastronomy
Tom’s approach to food, ‘Narrative Gastronomy’, focuses on telling a story through the dishes he serves, similar to Krug’s dedication to reveal its rich heritage and the unique story of each bottle through the Krug ID, a six-digit code printed on the back label of every bottle of Krug Champagne.
Thanks to the Krug App, you can now scan the Krug ID and get direct access to each bottle’s story!
A temporary Krug “chippy” in the heart of London…
Krug & Chips will open in the East Piazza, Covent Garden from 8th to 12th July 8th in British chipshop themed dining pods. Guests will be offered one of Tom’s chip-inspired dishes with the perfect complement of Krug Grande Cuvée, enhancing Krug’s longstanding relationship with artisanal excellence and fine dining.
Tickets and information on krug.com/krugandchips from 9th June #KrugandChips
About Tom Sellers
Tom Sellers, born in Nottinghamshire in 1987, left school at the age of 16 and took his first job in a pub kitchen where he fell in love with cooking. Before opening his own restaurant business, Tom worked with notable chefs including Tom Aikens in London, Thomas Keller at three Michelin starred Per Se in New York, and René Redzepi at two Michelin-starred Noma in Copenhagen.
Aged 26, Tom opened Restaurant Story in Bermondsey in 2013, and within five months the restaurant was awarded a Michelin star. Restaurant Story received a 7/10 rating in the Waitrose Good Food Guide 2015 and ranked in their Top 50 Restaurants list, and was also awarded four rosettes in the AA Restaurant Guide 2015. It also received a #26 rating in The National Restaurant Awards 2014 Top 100 List, and also won their ‘Fastest Climber Award’. In 2014, Tom opened The Lickfold Inn, a gastropub in West Sussex. Tom is currently working on his first cookbook.
For more information click here