Scottish craft brewery, BrewDog has announced that it has reached the £5 million milestone in the first 20 days of its record-breaking crowdfunding scheme, Equity for Punks. This breaks the previous record set by BrewDog in 2013, when it raised £4.25 million (less costs) in just over six months., and the brewery intends to smash the current crowdfunding record by more than five times, raising £25 million in total.
526,316 shares in the brewery have been made available, for a minimum investment of just £95 for two shares.
The capital raised from investors will be used in particular to fund an expansion of the BrewDog brewery and its international bar division, as well as launching new projects like a craft beer hotel, custom sour beer facility and a distillation plant.
Guerrilla Fat Cats parachute into London
The Scottish brewery marked the milestone by taking to the skies in a BrewDog helicopter for its latest guerrilla marketing exercise; dispatching taxidermy ‘fat cats’ carrying its share offer prospectus approved by the Financial Conduct Authority in accordance with the Prospectus Rules made under Prt VI of the Financial Services and Markets Act 2000.
Intended as ‘anti-propaganda propaganda’, the dead cats openly mock the fat cat banker caricature, donning waistcoats, monocles and handmade velvet top hats.
Thrown from the skies by co-founders James Watt and Martin Dickie, dozens of the guerrilla felines parachuted slowly into the bustling city below, dissolving the monotony of the rush hour commute and marking the end of an era.
BrewDog co-founder James Watt commented:
“We’re very pleased with the response Equity for Punks has received. Raising £5 million in less than three weeks is no small feat. Many questioned our target of raising £25million, but we’ve passed the record we set in 2013 in a fraction of the time. It’s proof that there is a thirst for alternative finance out there, and that people are sick and tired of the fat cats controlling everyone’s money.”
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