Despite its impressive rise over the last few years in the UK, craft beer still occupies a tiny share of the market: less than 1% of the UK beer market. However, BrewDog has now revealed the results of a debate at the Beavertown Brewery last week that has produced interesting, and possibly momentous results.
The ‘State of Craft Beer’ panel discussion, as part of the Brooklyn Brewery London Mash tour, has esulted in an announcement that BrewDog is ‘super excited about’: the launch of United Craft Brewers, which represents:
“A stake fixed in the ground for independent craft brewers to rally around; an association newly formed to respect, promote and educate the British drinking public about craft beer. A joint promotion of beer, irrespective of delivery method.”
The announcement of United Craft Brewers has come after long discussion between the founder members – Camden Town Brewery, Magic Rock Brewing, Beavertown Brewery, distributor James Clay, and BrewDog.
United Craft Brewers will officially launch in July, when other craft beer producers will be invited to join: once its definitions and values have been finalised, the founders want all breweries who tick the boxes and share their beliefs to become involved.
The United Craft Brewers: a collaboration to benefit the entire craft beer industry.