Research from CGA Peach’s new BrandPulse service has revealed that 57% of the population ordered a take away meal in the last month – probably to accompany them watching a box set or movie at home, with 37% saying they stayed in to watch a subscription TV service like Sky Movies, Netflix or Amazon Instant.
75% ate out
Despite the attraction of a good night in, 75% of the public still chose to eat out of home over the same period, with JD Wetherspoon (with 14% of the public visiting), Nando’s (8%), Pizza Hut (7%), Harvester (5%) and Toby Carvery (4%) seeing the highest levels of usage across restaurants and pub restaurants for the four weeks ending 15 May.
For quick service and on the go brands, McDonalds (28%), Greggs (20%), Costa (20%), KFC (15%) and Subway (13%) lead the way in terms of usage with the only licensed brand making the top five being JD Wetherspoon.
Jamie Campbell, account director at CGA Peach said: “It’s well reported that options at the fingertips of consumers at home, be that entertainment or quality food, is a threat to eating out spend, but eating out continues to be at the centre of people’s consciousness.”
High consumer confidence
Consumer confidence remains high too, with 83% of the population planning to drink out at least as much as they did in the last four weeks, which rises further to 88% for people planning to eat out over the same period.
Campbell added: “Our new four-weekly BrandPulse survey allows us to take frequent and regular snapshots of the eating and drinking out market and quickly report back trends or market changes, so helping both operators and suppliers stay right up to date in a fast moving sector.”
About BrandPulse
BrandPulse is a new four-weekly research service launched as a fast turnaround, consumer snapshot of awareness, consideration, perception and usage of GB’s leading eating and drinking retail brands. Also included are key insights into broader leisure habits, seasonal events and consumer confidence. BrandPulse involves surveying 1,200 consumers a month (14,400 a year) with no one consumer answering the survey more than once, with results being nationally representative of age, gender, social grade and location.