Starbucks is to launch Cold Brew in three central London stores – Kingsway, Great Portland Street and St. Martin’s Lane. The arrival marks the beginning of the roll-out which will see 30 stores across London serve the new format drink in its initial phase. The first coffee chain in the UK to bring the new style of drink to the high street, Cold Brew demonstrates the latest step in Starbucks commitment to product innovation.
To create the pure, high quality iced beverage, expert baristas at Starbucks will use coffee beans – currently Guatemala Antigua coffee beans – to brew small individual batches at each store. Cold Brew is made by slowly steeping coffee grounds in cool filtered water for 24 hours, a process that creates a smooth taste and develops the unique flavours of the bean.
The launch of Cold Brew coincides with the London Coffee Festival, where Starbucks is showcasing its future design direction influenced by its Seattle Roastery.
Mark Fox, Chief Executive of Starbucks UK says: “Inspired by the US West Coast, we’re proud to bring Starbucks Cold Brew to the UK. We love bringing new experiences to Starbucks customers and trialling new initiatives that get our fans excited.”
Cold Brew can be customised, with flavoured syrup for sweetness, a splash of milk for smoothness, or a foam milk topping for an extra creamy beverage – so every Starbucks customer can discover their favourite Cold Brew.
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